Our story

Linen Tales was born at home. To share a new vision of linen and how it could bring beauty into everyday living, we opened the doors of our own living room and welcomed visitors inside. Set within a 16th-century building, the space became a meeting point between past and present, where the long history of linen met a modern way of living.

The journey began by reimagining the fabric itself. While deeply rooted in Lithuanian linen traditions, we felt the rough gray linen of the past no longer reflected contemporary rituals at home. We softened the texture, introduced color, and allowed the material to feel inviting and alive. The transformation spoke for itself.

What started as a small open-house store soon grew into a brand embraced by homes around the world.

Objectives & strategy

At Linen Tales, our strength lies in the uniqueness and diversity of our patterns and colors. Every decision we make is guided by a long-term vision to thoughtfully develop our products, retail spaces, and distribution in ways that continually deepen the value of the brand.

Made to Last

We believe in creating pieces that endure. By focusing on quality and craftsmanship, we encourage a more conscious approach to consumption, one where linens are used daily, loved for years, and passed on to family, friends, and future generations.

​Linen for all Seasons

Our collections are designed with continuity in mind. Carefully curated colors and prints move seamlessly from season to season, allowing you to mix and match tones across the collection and shape your space to reflect your mood, year after year.

​Sustainable and Safe

Ethical and sustainable production is at the heart of everything we do. We are committed to respecting both people and the environment, creating beautiful products in a thoughtful and responsible way. From design and sourcing to our supply chain and logistics, we continuously work to extend product life cycles and reduce our environmental impact across every part of the business.

Our core values

Responsibility

We take pride in what we create and take full responsibility for the quality of our products. Just as importantly, we take responsibility for one another, seeking a thoughtful balance between our own needs and the needs of others.

​Respect

We value diversity and the unique perspectives each person brings. Respect for one another’s time, ideas, and differences is essential to how we work together. Embracing these differences makes us stronger.

​Continual Improvement

We are clear about our goals and committed to growth. We challenge ourselves and each other to do better every day, knowing that progress comes from curiosity, effort, and honest expectations.

​Simplicity

Life is full of complex choices. At Linen Tales, we strive to make things simpler by creating practical, thoughtful solutions and products that feel effortless and enduring.

​Listening and Hearing

We don’t just listen, we truly hear. By thoughtfully considering what our customers and colleagues share, we build deeper understanding, respond with intention, and create better outcomes together every day.